Facebook Friendaversary.
A friendaversary highlights friendships and relationships with people you have shared memories and photos with on Facebook. It marks the anniversary of the day you clicked “friend” and all the memories from then until now. That’s what Facebook does best, reminds you of all your time together in a way that no other social media platform does today.
A collaboration with fellow student, Bomsol Yoon. Sound Design by Kelly Warner.
Challenge.
To create a fun and engaging Friendaverary video that appears in your Facebook News Feed on the anniversary of the day you became friends with someone on Facebook.
Audience.
The target audience for these animation are the 27.4 billion monthly active Facebook users. The demographic that uses Facebook most is 13-17 year old teens.
Background.
Facebook is always developing new ways to engage users and to promote connections (friends). These animations should be animated in a playful yet very professional manner.
Takeaway.
The viewer should feel a sense of sentimentality. It should be fun/funny. Not too serious but more lighthearted.
Concept.
Our main focus was to convey nostalgia and create a video all friends would share to Facebook. To create this, we used scanned polaroid frames to mimic a familiar image people could recognize.
Early Styleframes.
Our Art Director reminded us how small the screens this animation would be seen on really are and that small text wasn’t going to cut it. We knew we had to make it more exciting and add more intriguing photo crops.
Process.
To create a sense of nostalgia, Sol and I tried to animate hand-made polaroid photos to be later composited with photos inside. We created the polaroid out of poster board, construction paper, and some trusty craft glue.In the end, this direction would have helped to push our concept, but we knew we would not able to complete it in the 3 week timeframe. We decided to switch to after effects animation.
Final Styleframes.
Emoji Assets.
Shigetaka Kurita designed the first set of emojis in 1998-99. He is credited as the creator of the emoji and has inspired many iterations for years after.We wanted to add to the sense of nostalgia by creating our own pixelated emojis that are custom to our piece and Facebook.
iPhone Mockup.
