Snapchat Lens Studio.
Challenge: Explore NEW functions of Lens Studio & create something worth being shared. Target an audience of tweens, teens, and young adults who are tech savvy and love to use social media.
New Functions of Snapchat Studio 3.4 are 3D Multi-Body Tracking, Full Body Segmentation, Improved Hand Tracking, and updated Asset Library.
Tripod users, self timer takers, and destination bloggers you’re all off the hook. As far as we’re concerned there’s only one filter that needs our attention. Take the mural with you and grab a friend to use ‘yourWINGS’, a full body tracking filter that gives you your own pair of groovy wings. No need to travel for a social worthy picture spot. Stand up, stand back, and pose!
Type Treatment.
Using the Futura font for the logo, but giving it a slight quirkiness and excitement that complimented the energy of the people and the videos taken with filter.
Grab a friend and try it out!