Future Proof 2022: Branding Proposal

Future Proof is an event designed to unite students and creatives at Ringling College. After spending a year indoors and working remotely due to COVID-19, this direction reminds us what we have to look forward to. A chance to finally be together again in Sarasota, Florida.

Inspired by Sarasota iconography and the mixture between simple geometric forms. These primitive forms perform as building blocks to be arranged to create Sarasota scenery and environmental aspects. The shapes not only facilitate imagery but motion from frame to frame as well.